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Facebook Advertising Manager - Organic Paid

Facebook Marketing Paid Unpaid

Strategy
Facebook Marketing in 2024: A VERY Complete Guide
Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them.

Facebook Marketing Strategy Guide
What is Facebook marketing?
How to set up Facebook for business
Types of Facebook posts to use for marketing
How to create a Facebook marketing strategy in 7 easy steps
When to start using Facebook ads
How much does it cost to market on Facebook?
Facebook marketing examples for inspiration
6 Facebook marketing tools


Here’s a status update for you: Facebook marketing is still a necessity in 2024.

With a staggering 2.93 billion daily active users, Facebook still stands tall (on a foundation of all those Minions memes your uncle posted) as the world’s most dominant social media platform.

For 54.9% of Facebook users, the platform serves as their primary hub for researching brands. In fact, a remarkable 66% of all Facebook users routinely explore local business Pages at least once each week.

So if you’ve got a business brewing, it’s time to take the Facebook plunge. And we’re here to dive in with you, swimming (okay, yes, we’re sticking with the metaphor) through the process to start your Facebook marketing journey with a splash.



What is Facebook marketing?
Facebook marketing is the strategic promotion of a business or brand using the Facebook platform.

Facebook marketing can enhance brand recognition, expand your online audience, capture potential leads, and boost sales of products or services.

Facebook marketing tactics for business can include:

Organic text, photo, or video content
Paid, or “boosted,” text, photo, or video content
Facebook Stories and Reels
Facebook ads
Facebook Groups
Contests and giveaways
Facebook Messenger chatbots or auto-responders
Influencer marketing campaigns
Facebook Shops
Facebook Live video streams



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